Free resources

Guides, checklists & templates

Practical tools to help you spend on the right thing and get real return: costing guides, decision checklists and scoping worksheets for founders and business owners. Free, no fluff.

4 resources found

What a Custom App Should Cost in 2026
Costing

What a Custom App Should Cost in 2026

A straight-talking UK price guide for founders. Realistic price bands for an MVP versus a full product, the five things that actually drive the cost, and how to spot a cheap quote that will cost you more later.

The Impact-Sprint Scoping Worksheet
Founder Guides

The Impact-Sprint Scoping Worksheet

The worksheet I use to pin down the one result worth chasing before a penny is spent building. Name the business number you want to move, size the smallest thing that could move it, and decide if it is worth doing.

Build vs Buy: A Founder’s Decision Checklist
Founder Guides

Build vs Buy: A Founder’s Decision Checklist

Before you build anything, work out whether you should just buy it. A simple checklist to tell the difference between your competitive edge and plumbing you can rent, and where AI genuinely earns its place.

How to Brief a Developer So You Actually Get ROI
Growth

How to Brief a Developer So You Actually Get ROI

Most wasted software budgets start with a vague brief. Use this template to describe the outcome you want, what is in and out of scope, and the questions to ask so you get working software that earns its keep.

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