I build the tech, you grow the business.
I build websites, apps and automations that move real business numbers, and I help you decide what's actually worth building before you spend. Technology with a commercial point.
Ten years shipping for AWS, Ticketmaster and Reach, now working directly with you, including AI where it genuinely helps and the honesty to say when it doesn't.
Brands I've built for
I'm a senior engineer, ex-AWS, with 10+ years building and shipping software, with Ticketmaster, Reach plc, Ryanair, ChargedUp and The Economist among them. I build the right thing, then build it right: websites, apps and automations aimed at a real business result, whether that's more customers, more sales, or fewer wasted hours.
Pick the outcome you're after: more enquiries from your website, an app that wins and serves customers, or a fractional CTO who turns tech spend into results.
Practical tools to help you spend on the right thing and get real return: costing guides, decision checklists and scoping worksheets for founders and business owners.
Start with a focused impact sprint. We pin down the result worth chasing, what it takes to get there, and whether it's worth it. Then I build it.
